Reach, frequency, delivery and ratings. For decades, the advertising industry has primarily traded against these time-honored metrics. But in essence, marketers use these metrics as proxies for something else more valuable — attention.
by Ishan Bhaumik
"Velocity uses motion sensors in smartphones to identify a user's movement and gauge the type of activity they might be engaged in."
"This motion-based insight gives greater contextual and precision targeting for programmatic advertising on Beeswax’s Bidder-as-a-Service platform."
"Velocity uses advanced sensor data processing techniques to identify a mobile phone user’s motion, technology that has been integrated into the analytics of advertisers in industry verticals like beverage, automotive and retail."
"Velocity delivers unique motion-based bid decisioning in real-time which has the potential to be a game changing approach to programmatic advertising."
-Ari Paparo, CEO Beeswax
"We believe Velocity has applications in many industries – insurance, health, automotive, and beyond. What we love about the ad-tech use case, aside from the obvious value to advertisers, is that it enables the company to collect sensor data at enormous scale.
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