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Why Aren't We Buying On Attention?

Reach, frequency, delivery and ratings. For decades, the advertising industry has primarily traded against these time-honored metrics. But in essence, marketers use these metrics as proxies for something else more valuable — attention.

by Ishan Bhaumik

 MOBILE MEASUREMENT AND TARGETING | JANUARY, 2018

MOBILE MEASUREMENT AND TARGETING | JANUARY, 2018

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Velocity Brings Motion-Based Analytics to Ad Platform

"Velocity uses motion sensors in smartphones to identify a user's movement and gauge the type of activity they might be engaged in."

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VELOCITY PARTNERS WITH BEESWAX ON MOTION-BASED AD TARGETING

"This motion-based insight gives greater contextual and precision targeting for programmatic advertising on Beeswax’s Bidder-as-a-Service platform."

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Velocity: Meaning from Motion

"Velocity uses advanced sensor data processing techniques to identify a mobile phone user’s motion, technology that has been integrated into the analytics of advertisers in industry verticals like beverage, automotive and retail."

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Velocity Active Impression™ Now Available Through Beeswax’s Bidder-as-a-Service™

"Velocity delivers unique motion-based bid decisioning in real-time which has the potential to be a game changing approach to programmatic advertising."
-Ari Paparo, CEO Beeswax

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Our Investment in Velocity

"We believe Velocity has applications in many industries ­– insurance, health, automotive, and beyond. What we love about the ad-tech use case, aside from the obvious value to advertisers, is that it enables the company to collect sensor data at enormous scale.

Contact Velocity for latest Press Kit.